Images, Issues, and Attacks
Television Advertising by Incumbents and Challengers in Presidential Elections
Paperback EN 2006 9780739115466Samenvatting
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
