Campaign It!
Achieving Success Through Communication
Ingenaaid Engels 2012 1e druk 9780749464202Samenvatting
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.
Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.
Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Specificaties
Lezersrecensies
Inhoudsopgave
1: Our approach to campaigns and campaigning
2: Cause
3: Recognizing and understanding your audiences
4: The narrative
5: Influencing conversations
6: Mapping the campaign
7: Integrating activities
8: !
9: Being a campaigner
Vaak samen gekocht
Anderen die dit boek kochten, kochten ook
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Stewart R Clegg€ 65,00 -
Bert Paesbrugghe€ 33,00
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E. Lockhart€ 11,00
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Kristof Bogaerts€ 22,99
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Frank Wouters€ 24,95
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Ferdinand M. Bertholet€ 22,50
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan