Annabel Dunstan,
Imogen Osborne
People Business
How Ten Leaders Drive Engagement Through Internal Communications
Paperback Engels 2017 9780749479718Verwachte levertijd ongeveer 16 werkdagen
Samenvatting
The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.
The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.
Specificaties
ISBN13:9780749479718
Taal:Engels
Bindwijze:paperback
Aantal pagina's:216
Uitgever:Kogan Page
Verschijningsdatum:3-7-2017
Hoofdrubriek:Communicatie en media
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
-
-Chapter - 00: Introduction;
-Chapter - 01: Creating a Culture of Transparency [Lindsey Morrell, Telefonica];
-Chapter - 02: Managing and Measuring Employee Attrition in High Turnover Industries [Suzie Welch and Jo Harvey, PizzaExpress];
-Chapter - 03: Maintaining an Authentic Internal Voice during Challenging Business Climates [Norman Pickavance, Grant Thornton];
-Chapter - 04: Uniting Workforces Using Your `Employer Brand' [Laura Ferguson, BG Group];
-Chapter - 05: Using a Coaching Culture to Integrate Change [Helen den Held, GE Capital];
-Chapter - 06: Empowering Employees as Leaders of Company Values [Vickie Sheriff, Heathrow Airport];
-Chapter - 07: Bold New Approaches for Mergers and Social Media [Jenny Burns, Just Retirement];
-Chapter - 08: Leading IC Change as a Professional Body [Suzanne Peck, European Association for Internal Communication (FEIEA), Institute of Internal Communications and The Sequel Group];
-Chapter - 09: Integrating Agency Disciplines across Diverse Channels and Territories [Fiona Shepherd, April Six, part of the Mission Group];
-Chapter - 10: Using Storytelling, Data and Insight as an IC Enabler [Shiona Adamson, Natural England]; 11:Summary;
-Chapter - 12: Twenty Top Tips for IC Communicators
-Chapter - 00: Introduction;
-Chapter - 01: Creating a Culture of Transparency [Lindsey Morrell, Telefonica];
-Chapter - 02: Managing and Measuring Employee Attrition in High Turnover Industries [Suzie Welch and Jo Harvey, PizzaExpress];
-Chapter - 03: Maintaining an Authentic Internal Voice during Challenging Business Climates [Norman Pickavance, Grant Thornton];
-Chapter - 04: Uniting Workforces Using Your `Employer Brand' [Laura Ferguson, BG Group];
-Chapter - 05: Using a Coaching Culture to Integrate Change [Helen den Held, GE Capital];
-Chapter - 06: Empowering Employees as Leaders of Company Values [Vickie Sheriff, Heathrow Airport];
-Chapter - 07: Bold New Approaches for Mergers and Social Media [Jenny Burns, Just Retirement];
-Chapter - 08: Leading IC Change as a Professional Body [Suzanne Peck, European Association for Internal Communication (FEIEA), Institute of Internal Communications and The Sequel Group];
-Chapter - 09: Integrating Agency Disciplines across Diverse Channels and Territories [Fiona Shepherd, April Six, part of the Mission Group];
-Chapter - 10: Using Storytelling, Data and Insight as an IC Enabler [Shiona Adamson, Natural England]; 11:Summary;
-Chapter - 12: Twenty Top Tips for IC Communicators
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
