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Digital Marketing Strategy

An Integrated Approach to Online Marketing

Paperback Engels 2019
Verkooppositie 1936
Verwachte levertijd ongeveer 6 werkdagen

Samenvatting

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.

Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.

Specificaties

ISBN13:9780749484224
Rubriek:Marketing
Taal:Engels
Bindwijze:paperback
Aantal pagina's:384
Uitgever:Kogan Page
Druk:2
Verschijningsdatum:3-4-2019

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Over Simon Kingsnorth

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

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Inhoudsopgave

About the author
About the contributors

Introduction

1. What is digital marketing?
2. Aligning with your business strategy
3. Barriers and considerations
4. Planning
5. Search engine optimization
6. Paid search
7. Display
8. Social media
9. User experience and transformation
10. CRM and retention
11. True personalization
12. Customer service
13. Content strategy
14. Analytics and reporting
15. Presenting your strategy

Bringing it together
Index

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        Digital Marketing Strategy