Christopher Moore,
Margaret Bruce,
Grete Birtwistle
International Retail Marketing
A Case Study Approach
Paperback Engels 2004 1e druk 9780750657488Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Specificaties
ISBN13:9780750657488
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:280
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Algemeen management, Marketing, Algemeen management
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- advisering
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- communicatie en media
- economie
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- internet en social media
- it-management / ict
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