Peter Jones
Flight Catering
Paperback Engels 2004 2e druk 9780750662161Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive.
In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.
Specificaties
ISBN13:9780750662161
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:335
Uitgever:Taylor & Francis
Druk:2
Hoofdrubriek:Economie, Inkoop en logistiek
Lezersrecensies
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Inhoudsopgave
Introduction to flight catering; The flight catering industry; The air travel market- place and customer; Passenger appetite and behaviour; Menu planning and food product strategies; Flight catering supply chain and inventory management; Flight production facilities and systems planning; Flight catering operations and organisation; Food hygiene and quality management; Transportation and loading; International logistics; Information technologies; On-board stowage and regeneration; On-board services; Off-loading and recycling; Innovation in flight catering; Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan