Jeff Guaracino
Gay and Lesbian Tourism
Paperback Engels 2007 1e druk 9780750682329Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
Specificaties
ISBN13:9780750682329
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:204
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Economie, Inkoop en logistiek, Marketing
Thema:
5PS Met betrekking tot LHBT’ers
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Chapter 1 The rise in gay and lesbian tourism, nothing short of historic; Chapter 2 Terminology; Chapter 3 The economic power of gay tourism; Chapter 4 Building stakeholder support; Chapter 5 Best practices in gay and lesbian tourism marketing; Chapter 6 How do you know if you are gay-friendly?; Chapter 7 International, group, meeting and convention and corporate; Chapter 8 Gay sports; Chapter 9 The future;
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan