The McDonaldization Thesis
Explorations and Extensions
Paperback EN 1997 9780761955405Samenvatting
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.
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