Grounded Theory
A Practical Guide for Management, Business and Market Researchers
Paperback EN 2002 9780761966838Samenvatting
Offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner and offers an in-depth case study for students and researchers to follow and use. It also provides a critique of the methodology itself.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan