Charles S Chien,
Luiz Moutinho,
Luiz A M Moutinho
Problems in Marketing
Applying Key Concepts and Techniques
Paperback EN 2007 9780761971795Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Specificaties
ISBN13:9780761971795
Taal:EN
Bindwijze:Paperback
Aantal pagina's:336
Uitgever:SAGE Publications Inc
Hoofdrubriek:Marketing, Marketing, Reclame en verkoop
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan