Jim Cox
Sold on Radio
Advertisers in the Golden Age of Broadcasting
Paperback EN 2013 9780786475186Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.
This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves.
Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Specificaties
ISBN13:9780786475186
Taal:EN
Bindwijze:Paperback
Aantal pagina's:332
Uitgever:McFarland & Co Inc
Hoofdrubriek:Kunst en cultuur, Reclame en verkoop
Thema:
1KBB Verenigde Staten van Amerika, VS
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan