Entry Strategies for International Markets

Name: Entry Strategies for International Markets
Author: Franklin Root

Paperback Engels 1998 2e druk 9780787945718

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Samenvatting

Sage Advice on Going Global
Root?s perspective is extremely insightful, and clearly the work ofone who knows his topics from personal experience. It encapsulateswhat some of us have taken decades to learn through trial anderror.
––Larry D. Bouts, president, International Division, Toys–R–Us,Inc.
The North American Free Trade Agreement, the new European commonmarket, and the opening of Eastern Europe––among other recentgeopolitical developments––have created unprecedented opportunitiesfor American companies seeking to enter foreign markets. This guideoffers executives practical advice, recently updated and expanded,on deciding which markets to enter, choosing a product forinternational distribution, designing an entry strategy, anddeveloping an effective international marketing plan.

Specificaties

ISBN13:9780787945718

Taal:Engels

Bindwijze:paperback

Aantal pagina's:288

Uitgever:John Wiley & Sons

Druk:2

Verschijningsdatum:2-10-1998

Hoofdrubriek:Algemeen management

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Inhoudsopgave

1. The New Global Economy: Challenges and Opportunities
2. Designing Entry Strategies for International Markets
3. Deciding on the International Product Candidate and TargetMarket
4. Entering International Markets Through Exports
5. Entering International Markets Through Licensing and OtherContractual Arrangements
6. Entering International Markets Through Investment
7. Deciding on the Right Entry Mode
8. Designing the International Marketing Plan
9. Designing and Managing Entry Strategies Across CulturalDifferences
10. Designing Entry Strategies for Global Competetive Advantage inMultinational Enterprise Systems