Presidential Campaign Discourse

Preface

Acknowledgments

1. The Problem of Beginnings in New Hampshire: Control over the Play
Kathleen E. Kendall

2. The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign Coverage
Joshua Meyrowitz

3. The Incumbent and His Challengers: The Problem of Adapting to Prevailing Conditions
Jimmie D. Trent and Judith S. Trent

4. Looking for "The Vision Thing": The Rhetoric of Leadership in the 1992 Presidential Election
Ronald F. Wendt and Gail T. Fairhurst

5. The Battle of Issues and Images: Establishing Interpretive Dominance
Mary E. Stuckey and Frederick J. Antczak

6. The Debate Challenge: Candidate Strategies in the New Media Age
Diana Owen

7. The Question of a Return to Basic American Values: "My Mother and Winston Churchill" in the Heroic Narratives of Ross Perot's Infomercials
Montague Kern

8. Political Advertising: Strategies for Influence
Marilyn S. Roberts

9. Rhetorical Strategies for a Culture War: Abortion in the 1992 Campaign
Richard B. Gregg

10. Women's Issues, Women's Place: Gender-Related Problems in Presidential Campaigns
Suzanne M. Daughton

11. Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 Polls
Sandra Bauman and Susan Herbst

12. Presidential Endings: Conceding Defeat
Paul E. Corcoran

13. Conclusions: The Struggle for Interpretive Dominance
Craig Allen Smith

Contributors

Index