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The Circuit of Mass Communication

Media Strategies, Representation and Audience Reception in the AIDS Crisis

Paperback EN 1998 9780803977037
Verwachte levertijd ongeveer 16 werkdagen
Gratis verzonden

Samenvatting

This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Specificaties

ISBN13:9780803977037
Taal:EN
Bindwijze:Paperback
Aantal pagina's:256

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        The Circuit of Mass Communication