Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20

Narrative by Numbers

How to Tell Powerful and Purposeful Stories with Data

Paperback Engels 2018 9780815353140
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.

Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion.

The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings.

There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

Specificaties

ISBN13:9780815353140
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:164
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Geef uw waardering

Zeer goed Goed Voldoende Matig Slecht

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Narrative by Numbers