Douglas Hague,
D. C. Hague
Pricing in Business
Paperback Engels 2019 1e druk 9780815370451Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
Specificaties
ISBN13:9780815370451
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:334
Uitgever:Taylor & Francis
Druk:1
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