Greek Whisky
The Localization of a Global Commodity
Gebonden EN 2013 9780857458773Samenvatting
An explanation of the social life of Scotch in Greece via the Greek culture industry, Athenian nightlife and North Aegean drinking habits An analysis of how Scotch has been championed as a "local" symbol in 2 widely different regions of Greece An illustration of how Scotch has become associated with modernity, popular music and culture
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
