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The Balanced Scorecard

Translating Strategy into Action

Gebonden Engels 1996 9780875846514
Verkooppositie 3061
Verwachte levertijd ongeveer 6 werkdagen

Samenvatting

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures.

In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Specificaties

ISBN13:9780875846514
Trefwoorden:balanced scorecard
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:336
Druk:1
Verschijningsdatum:1-9-1996

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Over Robert S. Kaplan

Robert S. Kaplan bekleedt de Arthur Lowes Dickinson-leerstoel voor Accounting aan de Harvard Business School.

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        The Balanced Scorecard