Thomas T. (Deloitte Consulting, USA) Nagle,
Georg Müller,
Georg Muller,
Thomas T. Nagle,
Evert Gruyaert
e.a.
Strategy and Tactics of Pricing
A Guide to Growing More Profitably
Gebonden Engels 2023 7e druk 9781032016818Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
• The market-leading text on pricing strategy, relied on by pricing practitioners and postgraduate students globally as a core reference guide for value-based pricing.
• Theoretical frameworks and models are tied strongly to practical, actionable principles. Readers will understand not only the theory behind what they are doing, but also how to implement these principles in their own companies and careers.
• This revised edition incorporates a focus on leveraging disruptive technologies and the practical implementation of systems and models, supported by real-life examples.
• Updated online resources, including chapter-by-chapter PowerPoint slides, a test bank and an instructor’s manual.
Specificaties
ISBN13:9781032016818
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:336
Uitgever:Taylor & Francis
Druk:7
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan