Branding Berlin
From Division to the Cultural Capital of Europe
Gebonden Engels 2023 1e druk 9781032516035Samenvatting
A cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.
Presents a cultural analysis of Berlin’s cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth the by the Berlin Senate.
Examines Berlin’s branding, urban-economic development and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan

