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Sustainability and Luxury Management

Paperback EN 2026 9781032841274
€ 75,79
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Samenvatting

Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers’ idea of it.

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€ 75,79
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          Sustainability and Luxury Management