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E-Commerce and Financial Services in Asia

The Expansion and Globalization of Alibaba, Coupang and SoftBank

Paperback EN 2026 9781032856711
€ 75,79
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This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.

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          E-Commerce and Financial Services in Asia