Amber Tourism
From Attractions and Motivations to Sustainability and Territorial Branding
Gebonden EN 2025 9781041005346Samenvatting
This book explores the multi-faceted nature of amber tourism, illustrating how amber, both a natural and cultural resource, has evolved into a tourist attraction. Combining theoretical insights with diverse case studies, the book examines the key factors shaping its significance in the tourism industry. It provides a deeper understanding of amber-related tourist attractions and motivations, along with a well-defined categorisation of amber tourism. It examines how amber tourism aligns with sustainable tourism principles and contributes to the branding of tourist products and destinations. This analysis is grounded in tourism research theories and enriched with case studies from the Baltic region and beyond. The book will appeal to students and researchers in sustainable tourism, tourism development, tourism management, heritage management, and place branding.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan