Rakesh V. Vohra,
Rakesh V. (Northwestern University, Illinois) Vohra,
Lakshman Krishnamurthi,
Lakshman (Northwestern University, Illinois) Krishnamurthi
e.a.
Principles of Pricing
An Analytical Approach
Gebonden Engels 2012 9781107010659Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
Specificaties
ISBN13:9781107010659
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:262
Uitgever:Cambridge University Press
Lezersrecensies
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Inhoudsopgave
1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan