Best-Worst Scaling

Preface; Acknowledgments; Theory and Methods: 1. Introduction and overview of the book; 2. The BWS object case; 3. The BWS profile case; 4. The BWS multi-profile case; 5. Basic models; 6. Looking forward; Applications - Case 1: 7. BWS object case application: attitudes towards end-of-life care Terry N. Flynn, Elisabeth Huynh and Charles Corke; 8. How consumers choose wine: using best-worst scaling across countries Larry Lockshin and Eli Cohen; 9. Best-worst scaling: an alternative to ratings data Geoffrey N. Soutar, Jillian C. Sweeney and Janet R. McColl-Kennedy; Applications - Case 2: 10. When the ayes don't have it: supplementing an accept/reject DCE with a case 2 best-worst scaling task Richard T. Carson and Jordan J. Louviere; 11. BWS profile case application: preferences for treatment in dentistry Emma McIntosh and Terry N. Flynn; 12. BWS profile case application: preferences for quality of life in Australia Terry N. Flynn and Elisabeth Huynh; Applications - Case 3: 13. The stability of aggregate-level preferences in longitudinal discrete choice experiments Towhidul Islam and Jordan J. Louviere; 14. Case 3 best-worst analysis using delivered pizza and toothpaste examples Bart D. Frischknecht and Jordan J. Louviere; 15. Using alternative-specific DCE designs and best and worst choices to model choices Jordan J. Louviere; References; Subject index; Author index.