Dialect Matters
Respecting Vernacular Language
Gebonden Engels 2016 9781107130470Samenvatting
Based on Peter Trudgill's weekly column in the Eastern Daily Press newspaper, this book has two overall messages. The first is that language is a fascinating and enjoyable phenomenon which not enough people know enough about. The second is that we should not discriminate negatively against individuals and groups because of their accent, dialect or native language. Linguistic prejudice, known as 'linguicism', is more publicly and shamelessly demonstrated than racism and sexism, as is 'prescriptivism', the practice of elevating one language or language variety as 'better' than another. Written in an entertaining and accessible style, Trudgill's columns support the language of ordinary people and explore topics such as nonstandard versus standard dialects; vernacular (everyday) language as opposed to politically correct language; informal vocabulary as opposed to business-school jargon; and minority versus majority languages. Each article is also accompanied by notes designed for students and those unfamiliar with the East Anglian setting.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan

