Killer Facebook Ads
Master Cutting-Edge Facebook Advertising Techniques
Paperback Engels 2011 1e druk 9781118022511Samenvatting
Proven techniques you won't find anywhere else
Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver.
Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.
Find actionable tips on how to:
- Master the Facebook Ads web UI and Power Editor
- Target and segment Facebook users with laser-sharp demographic precision
- Write great copy and design ads that pop for B2C and B2B campaigns
- Set the right KPIs, decipher the metrics, and check your success
- Use Facebook's Ad Manager to successfully optimize and report
- Get hundreds of millions of impressions globally
- Improve your ROI and showcase your brand
Specificaties
Lezersrecensies
Inhoudsopgave
U kunt van deze inhoudsopgave een PDF downloaden
1. Marketing and the Facebook Revolution
-Facebook's Reach
-Understanding the Social Graph
-What Marketers Can and Can't Do With Facebook Ads
-The Ethical Marketer's Rules of Engagement
2. Key Performance Indicators (KPIs)
-Setting Expectations
-Defining KPIs
-Facebook Ads and Attribution -
3. The Facebook Ad Creation UI
-Web UI and Power Editor
-Module 1: Design Your Ad
-Module 2: Facebook's Powerful Targeting
-Module 3: Campaigns, Pricing, and Scheduling
4. Facebook Ads Production Workflow
-Power Editor
-Understanding Account Structure
-First Step: Wireframe Demographic Research
-Second Step: Create Your First Ads
-Structural Best Practices
5. Guerilla User Targeting Checklist
-Literal, Competitive, and Inferred Targeting
-Occupations and Employment
-Real-Life Groups and Affiliations
-Online, Off Facebook
-Product Categories
-Classic Mainstream Interests
6. Mastering Compound Targeting
-Age, Interest, and Gender Mashups
-Workplace and Precise Interest Amalgamations
-Education and Interest Amalgamations
-Sexuality, Relationship Status, and Interests
-Country + Language + Interest Combinations
7. Creating Killer Facebook Ads
-The Five Levels of Brand Clarity
-Headlines
-Ad Images
-Putting It All Together with Body Copy
8. Deploying Your Facebook Ads Campaign
-Facebook Ads Finances
-Landing Page Considerations
-Final Prelaunch Checklist
9. Field Guide to Optimization and Reporting
-Introducing Ads Manager
-Navigating Facebook Ads Manager
-Optimization
-Facebook Reports
-Wrapping Up and Looking Forward
Appendix A: Facebook Ads Preflight Pocket Checklist
Appendix B: The Great Big Search & Social Media Marketing Twitter Follow List
Appendix C: Facebook Targeting Segments
Index
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