Free Marketing

PART 11 Deliver Current Content Constantly
Chapter 39 Call Yourself an Author and Sell More
Chapter 40 Write a Book for an Instant Sales Boost
Chapter 41 Write an E-Book in Days and Benefit for Years
Chapter 42 A Targeted Newsletter as a Marketing Machine
Chapter 43 Think Free First
Chapter 44 Use a Powerful Title for Your Marketing Content
Chapter 45 Your Content Distribution Strategy

PART 12 Social Media Marketing
Chapter 46 Facebook as a Marketing Tool
Chapter 47 Twitter as a Marketing Tool
Chapter 48 Do Something Viral
Chapter 49 Other Social Media Tools

PART 13 E-Mail Marketing Is Autopilot Marketing
Chapter 50 The Tools and Language of E-Mail Marketing
Chapter 51 Automated Power Marketing: Customer and Prospect E-mail
Chapter 52 Managing Your E-Mail on Autopilot
Chapter 53 Growing Your E-Mail Lists on Autopilot
Chapter 54 An E-Mail Newsletter Can Be a Cash Generator
Chapter 55 Add Hundreds or Thousands of E-Mail Subscribers Quickly

PART 14 Who's Driving Your Business?
Chapter 56 Using a Survey as a Marketing Tool
Chapter 57 Give Them What They Want
Chapter 58 Remember Who Is in Charge

PART 15 Spoiled Prospects and Customers Are Loyal
Chapter 59 Spoil Influential Customers in Creative Ways
Chapter 60 Reminders Put Money in the Bank
Chapter 61 Real-Time Problem Solving Is Marketing
Chapter 62 Put Greeting Cards on Autopilot
Chapter 63 Give Your Customers a Voice to Build Loyalty
Chapter 64 Build Loyalty and Credibility with a Membership Site
Chapter 65 Holding Contests to Boost Exposure

PART 16 Powerful Marketing Partnerships
Chapter 66 Set Up a Three-Way Win for an Instant Boost
Chapter 67 Leverage the Power of Joint Ventures
Chapter 68 Find Good Partners for Marketing Synergy
Chapter 69 Bring Down the Barriers Between You and a Great Partner
Chapter 70 Put Your Best Salesmen to Work on Straight Commission
Chapter 71 Cross Promotions Are Marketing Synergy
Chapter 72 Use Guest Article Swaps for Easy Exposure to Targeted Audiences
Chapter 73 Expert Interviews: Simple and Powerful Marketing Content
Chapter 74 Recognize Top Services with a Testimonial for Unexpected Rewards

PART 17 Make Your Story Powerful
Chapter 75 Document the Story of Your Business
Chapter 76 Create Your Unique Selling Proposition (USP) Based on Your Story

PART 18 Actually, You Are Selling You
Chapter 77 When Using Humor in Your Marketing, Be Sure to Laugh at Yourself
Chapter 78 Share Your Life Openly for Marketing Authenticity
Chapter 79 Distinguish Yourself and Your Business with the X Factor
Chapter 80 Serving and Marketing at the Same Time
Chapter 81 Strategically Asking for Help Can Be Great Marketing
Chapter 82 Be Controversial to Attract a Crowd
Chapter 83 Become Increasingly Indispensable
Chapter 84 Be Accessible or Be Ignored
Chapter 85 The Passionate, Generous Artist in All of Us Must Be Released
Chapter 86 The Power of Your Why
Chapter 87 Appealing to the Influential

PART 19 We Like to Buy from Experts—So Become an Expert
Chapter 88 Experts Make Videos—So Make Videos
Chapter 89 Start a Coaching or Mentoring Program
Chapter 90 Teaching Is Free Marketing
Chapter 91 Creating Audios and Podcasting
Chapter 92 Use Leverage to Grow Your Brand Fast
Chapter 93 Teleseminars Are Instant Expert Content
Chapter 94 Webinars as the Ultimate Customer Follow-Up and Presentation Tool
Chapter 95 Improve on What Worked Before
Chapter 96 Embrace Outsourcing for Some of Your Marketing Efforts
Chapter 97 Replace ROI with RLC for Better Marketing Monitoring
Chapter 98 Play Marketing Offense with Google Alerts

PART 20 Grab Bag of Ideas
Chapter 99 Collaboration Isn't Complicated Anymore
Chapter 100 Split Test for Marketing Power
Chapter 101 Cool Marketing Brain Food
Bonus Chapter
Chapter 102 A Love of Learning as a Free Marketing Skill

Acknowledgments
Index