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Content Rules

Paperback Engels 2012 9781118232606
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Samenvatting

Blogs, YouTube, Facebook, Twitter, Google+ en andere platforms geven iedereen een stem, inclusief organisaties en klanten. Het is daarom belangrijk dat u weet hoe u verhalen, video's en blogs zodanig online zet dat deze ruis veroorzaken en sympathie kweken voor uw producten of services.

In deze uitgave vindt u casestudies over bedrijven die met succes hun ideeën online verspreiden en op die manier aan geloofwaardigheid winnen en een trouwe klantenbasis opbouwen.

Specificaties

ISBN13:9781118232606
Taal:Engels
Bindwijze:paperback
Aantal pagina's:293
Druk:1
Verschijningsdatum:20-6-2012

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Zeer goed Goed Voldoende Matig Slecht

Over Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.

Andere boeken door Ann Handley

Over C.C. Chapman

C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.

Andere boeken door C.C. Chapman

Inhoudsopgave

Foreword
Acknowledgments
Big Fat Overview (Sometimes Called an Introduction)

PART ONE THE CONTENT RULES
1. The Case for Content
2. The Content Rules
3. Insight Inspires Originality: Who Do You Want to Attract?
4. Who Are You?
5. Reimagine; Don't Recycle: Anatomy of a Content Circle of Life
6. Share or Solve; Don't Shill
7. Stoke the Campfire
8. Create Wings and Roots
9. The Care and Feeding of Fans
10. Attention B2B Companies: This Is the Chapter You Are Looking For

PART TWO THE HOW-TO SECTION
11. A Blog as a Hub of Your Online Content
12. If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck?
13. What's the Difference between an E-book and a White Paper? (And When Should You Use Them?)
14. The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study)
15. From Dumpy to Sexy: An FAQs Makeover
16. Video: Show Me a Story
17. Podcasting: Is This Thing On?
18. Photographs: The Power of Pictures

PART THREE CONTENT THAT CONVERTS: SUCCESS STORIES (WITH IDEAS YOU CAN STEAL!)
19. Reynolds Golf Academy:
Greensboro, Georgia
20. The Cool Beans Group:
Greensboro, North Carolina
21. U.S. Army: Fort Knox, Kentucky;
Fort Monroe, Virginia
22. AskPatty.com, Inc.: Thousand
Oaks, California
23. Qvidian: Lowell, Massachusetts
24. HubSpot: Cambridge, Massachusetts
25. Kodak: Rochester, New York
26. Boeing Company: Chicago, Illinois
27. Indium Corporation: Clinton, New York
28. PinkStinks: London, England

PART FOUR THIS ISN'T GOODBYE
29. This Isn't Goodbye, and a Gift for You

About the Illustrator: Sean Tubridy

Index

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Content Rules