The Presentation Lab – Learn the Formula Behind Powerful Presentations
Learn the Formula Behind Powerful Presentations
Paperback Engels 2014 9781118687000Samenvatting
Revealing the difference between great slides and great presentations
Based on a proven process from one of the world s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about).
Using practical tips and drawing on Simon s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn t and, more importantly, why. The Presentation Lab tackles Death by PowerPoint head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today s business presentation landscape.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>A<sub>1</sub> Before We Get Started...The Presentation Labs Hypothesis 004</p>
<p>A<sub>2</sub> Welcome tgo the Presentation Lab 008</p>
<p>A<sub>3</sub> What this Book Is Not About... 012</p>
<p>A<sub>4</sub> The Impact (& Sourse) of Poor Presentations 016</p>
<p>A<sub>5</sub> Myth Busting 020</p>
<p>Element B The Basic Tools for the Job</p>
<p>B<sub>1</sub> The Power of Inspiration: From Okay ...to Good ...to Optimized 030</p>
<p>B<sub>2</sub> The Appliance of Science: A Beginner′s Guide 034</p>
<p>B<sub>3</sub> Business Storytelling: What′s All the Fuss About? 038</p>
<p>B<sub>4</sub> Business Storytelling: Getting Your Story Straight 042</p>
<p>B<sub>5</sub> Introducing Presentation Optimization 048</p>
<p>Element C The Base Elements of Your Presentation</p>
<p>C<sub>1</sub> The Base Elements of Your Presentation 054</p>
<p>C<sub>2</sub> Respect the Audience 056</p>
<p>C<sub>3</sub> Audiences: The Most Complex of Beasts... 058</p>
<p>C<sub>4</sub> The Audience Pathway 074</p>
<p>C<sub>5</sub> Message: What′s the Point? 082</p>
<p>C<sub>6</sub> Messaging: Simplicity Is Not Stupidity 086</p>
<p>C<sub>7</sub> Give Them Something They Will Remember ... And Then Let It Travel 088</p>
<p>C<sub>8</sub> Structuring Your Message: The Power of the Storyflow 092</p>
<p>Element D Creating Compelling Content</p>
<p>D<sub>1</sub> What Is Content 098</p>
<p>D<sub>2</sub> Slicing Up Your Content (With a Little Help from Occam′s Razor) 108</p>
<p>D<sub>3</sub> Valuable Visuals 120</p>
<p>D<sub>4</sub> A Picture Paints a Thousand (Different) Words... 122</p>
<p>D<sub>5</sub> Open Access Imagery 138</p>
<p>D<sub>6</sub> Art over Effectiveness 142</p>
<p>D<sub>7</sub> Dealing with Data 150</p>
<p>D<sub>8</sub> From Visual Concept to Visual Presentation Aid 158</p>
<p>D<sub>9</sub> In Conclusion 160</p>
<p>Element E Delivering thew Final Results</p>
<p>E<sub>1</sub> PowerPoint, the Shed, & an Electric Screwdriver 164</p>
<p>E<sub>2</sub> What Is Blended Presenting? 168</p>
<p>E<sub>3</sub> Understanding the Presentation Landscape 170</p>
<p>E<sub>4</sub> Blended Presenting: A Customer′s Tale 180</p>
<p>E<sub>5</sub> Tools for the Job 184</p>
<p>E<sub>6</sub> Something for the Sales Managers 206</p>
<p>F<sub>1</sub> Putting the Theory into Practice 210</p>
<p>G<sub>1</sub> In Case of Emergency ... Strategies for Dealing with Last–Minute Deadlines 236</p>
<p>H<sub>1</sub> Conclusion 242</p>
<p>References 244</p>
<p>Index 248</p>
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