Prospect Research Fundamentals 4th Edition – Proven Methods to Help Charities Realize More Major Gifts
Proven Methods to Help Charities Realize More Major Gifts
Paperback Engels 2013 4e druk 9781118690413Samenvatting
Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful.
Important topics include:
Prospect management systems
Key research strategies
Predictive models
Prospect screening
Essential research resources
Prospect research
Prospect databases
Ask amounts
Effective peer screening
Mining and prioritizing prospects
Building mailing lists
Prospect identification
Tracking prospects
Managing data
Trends in research and technology
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
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