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The Influence Agenda

A Systematic Approach to Aligning Stakeholders in Times of Change

Gebonden Engels 2014 9781137355843
Verkooppositie 2915
Op voorraad | Vandaag voor 21:00 uur besteld, morgen in huis

Samenvatting

This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.

Specificaties

ISBN13:9781137355843
Taal:Engels
Bindwijze:gebonden
Verschijningsdatum:16-4-2014

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Inhoudsopgave

1. The Process is Trivial: The Implementation is Not 2. Who are your Stakeholders? 3. More than Just Power: Analysing your Stakeholders 4. What are you Doing? Crafting your Message 5. Gentle Persuasion: Soft Power 6. Hidden Persuasion: Behavioural Economics 7. A Dozen Reasons why you're Wrong: Handling Resistance 8. Your Influence Agenda: Campaign Planning 9. Making it Work: Campaign Management 10. Closing Words

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        The Influence Agenda