B. Arbour
Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals
Gebonden Engels 2014 9781137398604Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
Specificaties
ISBN13:9781137398604
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US
Hoofdrubriek:Mens en maatschappij, Mens en maatschappij
Lezersrecensies
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Inhoudsopgave
1. The Role of the Candidate in Campaign Messages 2. Why Campaigns Use Candidate-Centered Messages 3. Candidates and Campaign Planning 4. The Use of Candidate-Centered Appeals 5. The Types of Candidate-Centered Appeals 6. Candidate-Centered Appeals and Personal Issues 7. The Effect of Candidate-Centered Appeals 8. Candidate- Centered Appeals and Citizens
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