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Intellectual Property Rights Management

Rookies, Dealers and Strategists

Gebonden Engels 2015 9781137469526
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

Specificaties

ISBN13:9781137469526
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

1. Introduction 2. IP Archetypes – Rookies, Strategists, Dealers and Strategic Dealers  3. The IP Rookie 4. The IP Dealer 5. The IP Strategist 6. The IP Strategic Dealer 7. IP Strategy 8. Markets for IP 9. IP Archetypes and Demographics 10. IP and Economic Performance Exercises

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        Intellectual Property Rights Management