International Management and Intercultural Communication

A Collection of Case Studies; Volume 1

Gebonden Engels 2015 9781137479891
€ 171,79
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International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings; and discusses them in terms of management theories. The cases explore interactions across national cultures and regional boundaries, demonstrating both traditional and unusual approaches to problems that sooner or later are likely to challenge all managers who operate internationally.

The book is presented in two volumes. Volume 1 contains case studies concerning different aspects of international management and intercultural communication in business, marketing and politics. Volume 2 deals with cases of international management in social and educational settings.

Specificaties

ISBN13:9781137479891
Taal:Engels
Bindwijze:Gebonden
Uitgever:Palgrave Macmillan UK

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          International Management and Intercultural Communication