Carlos Hidalgo
Driving Demand
Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Ingenaaid Engels 2015 9781137526786
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Specificaties
ISBN13:9781137526786
Taal:Engels
Bindwijze:ingenaaid
Aantal pagina's:204
Uitgever:Palgrave Macmillan
Verschijningsdatum:21-10-2015
Hoofdrubriek:Leiderschap
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. The Issues That Exist With Modern Demand Generation
2. Leading Demand Process Transformation
3. Why Transformations Fails
4. Action Does Not Equal Change
5. Changing the Marketing & Sales Mindset
6. Aligning Content to Your Buyer
7. Adapting the Lead Management Process
8. Measuring for Success
9. Optimizing Data and Technology
10. Creating an Outcome - Accountable Culture
11. Managing People Through Change
12. The Need For Change in Demand Generation
13. Change Ahead
14. Demand Generation Glossary
2. Leading Demand Process Transformation
3. Why Transformations Fails
4. Action Does Not Equal Change
5. Changing the Marketing & Sales Mindset
6. Aligning Content to Your Buyer
7. Adapting the Lead Management Process
8. Measuring for Success
9. Optimizing Data and Technology
10. Creating an Outcome - Accountable Culture
11. Managing People Through Change
12. The Need For Change in Demand Generation
13. Change Ahead
14. Demand Generation Glossary
Anderen die dit boek kochten, kochten ook
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Jitske Kramer€ 33,50 -
Frank Weijers€ 12,00
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Dominique Haijtema€ 29,95
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Lizzy Prins€ 32,99
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Zeger van der Wal€ 19,95
-
Jan Kuipers€ 13,99
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