SMEs in an Era of Globalization

International Business and Market Strategies

Gebonden Engels 2016 9781137575708
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. 
This book uses different models developed and established through international business experiences to determine the relevant  strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

Specificaties

ISBN13:9781137575708
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

1. Global market and SMEs.- 2.Public Policy.- 3. SMEs and Globalization.- 4. Models for SMEs globalization.

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        SMEs in an Era of Globalization