D.G. Brian Jones,
D.G. Brian Jones,
Mark Tadajewski,
Mark Tadajewski
e.a.
Foundations of Marketing Thought
The Influence of the German Historical School
Gebonden EN 2017 9781138181809Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how early American and British economists borrowed from German scholars to study and teach marketing.
Challenging traditional assumptions, this book provides an authoritative new narrative of the origins of marketing thought and will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history.
Specificaties
ISBN13:9781138181809
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:228
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Economie, Inkoop en logistiek, Leiderschap, Marketing
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan