Routledge Handbook of Hospitality Marketing

INTRODUCTION, Dogan Gursoy, , PART 1: HOSPITALITY MARKETING CONCEPTS, Chapter 1: Hospitality marketing: A historical perspective, S.Emre Dilek and Serhat Harman, Chapter 2: A critical review of five hospitality marketing concepts, Gaunette Sinclair-Maragh, Chapter 3: A Critical Review of Market Segmentation, Target Marketing and Positioning in Hospitality Marketing, Precious Chikezie Ezeh, , PART 2: HOSPITALITY MARKETING METHODOLOGIES , Chapter 4: A critical review of hospitality marketing statistical techniques and applications, Edward C. Bolden, III, Chapter 5: Hospitality marketing methodologies: Qualitative marketing methodologies, Rosemarie Neuninger , Chapter 6: Quantitative marketing methodology and methods, Lisa Slevitch, Chapter 7: Questionnaire Survey Design in Hospitality Marketing, Yinghua Huang, , PART 3: HOSPITALITY MARKETING APPROACHES, FUNCTIONS AND STRATEGIES, Chapter 8: The Foundation of 21st Century Hospitality Marketing Strategy, Bonnie J. Knutson, PhD, Chapter 9: Product/service management, Drita Kruja, Chapter 10: Distribution of Hospitality Products, Thomas A. Maier and Frank Ohara, Chapter 11: Financial Marketing Decisions in the Hospitality Industry, Albert Barreda, Chapter 12: Marketing information management, Nuray Selma Ozdipciner, Chapter 13: Selling in the Hospitality Industry, Jeffrey A. Beck, Chapter 14: Promotion in the Hospitality Industry, Ali Dalgic, Ozan Guler, Kemal Birdir, Chapter 15: Advertising in Hotel industry: The Influence of Emotional Appeals in Advertising on Consumers’ Purchase Intention in Hotel Industry, Ladan Fotouhnezhad,, Chapter 16: Public relations in hospitality marketing, W.K. Athula C. Gnanapala, Chapter 17: Online distribution channels and yield management in hotel business, Baris Civak, Erhan Kaya, Murat Emeksiz, Chapter 18: Internal Marketing, Aaron Hsiao, Emily Ma, Chapter 19: Perceptual and relational approach to hotel brand equity:
Measurement, criticism, and challenges, Maja Šerić, Irene Gil-Saura, Chapter 20: Sensory marketing in hotels: understanding of sensory triggers for hotel operations, Bona Kim, Saerom Wang, Cindy Yoonjoung Heo, Chapter 21: The silver segment: a case study on how to adapt marketing strategies to segmentation opportunities in the hospitality industry, Adela Balderas, Olga Rivera, , PART 4: HOSPITALITY CONSUMER BEHAVIOUR, Chapter 22: Hospitality Consumers’ Decision Making, Haywantee Ramkissoon, Chapter 23: Hospitality Consumers’ Information Search Behavior: Reinforcement and Displacement of Traditional Media, Haywantee Ramkissoon, Chapter 24: Customer motivation, attitude and beliefs, Girish Prayag, Chapter 25: Relationship marketing management and loyalty in hospitality firms, Roya Rahimi, Fevzi Okumus, Mehmet Ali Köseoglu , Chapter 26: Customer Delight: A New Marketing Strategy to Build up Trust, Soma Sinha Roy, Chapter 27: Generation Y perspective of hotel disintermediation and User-Generated Content: the case of Taiwan , Giacomo Del Chiappa, Anestis Fotiadis, , PART 5: IMPACT OF CULTURE ON HOSPITALITY MARKETING, Chapter 28: Impact of culture on hospitality service/product delivery and production, Shangzhi (Charles) Qiu, Dan Jin, Saerom Wang, Chapter 29: Impacts of culture on hospitality customers decision making process, Eun-Kyong (Cindy) Choi, Inna Soifer, Hyun-Woo Joung, , PART 6: SUSTAINABILITY AND THE ENVIRONMENT, Chapter 30: Hospitality sustainability practices, consumer behavior and marketing, C. Michael Hall
Chapter 31: Promoting sustainability initiatives in the hospitality industry, Bidisha Burman, Pia A. Albinsson, Chapter 32: Impact of sustainability practices on hospitality consumers’ behaviors and attitudes: A Case of LUX* Resorts & Hotels, Vishnee Sowamber, Haywantee Ramkissoon, Felix Mavondo, Chapter 33: Sustainable practices in spanish and hungarian hotels: A triple bottom line approach, Irene Gil-Saura, María-Eugenia Ruiz-Molina, , PART 7 - INNOVATION IN HOSPITALITY MARKETING, Chapter 34: A critical review of innovation in hospitality marketing, Eojina Kim, Liang (Rebecca) Tang, Robert Bosselman, Chapter 35: Innovation in product/service development and delivery, Adina Letiția NEGRUȘA, Valentin TOADER, Veronica Rozalia RUS, Chapter 36: Innovation in Hospitality Service Experience Creation and Delivery, James Brian Aday, Steve Lui, Andrew R. Walls, Chapter 37: The Integrated Marketing Communications in Hospitality and Tourism Industry , Chuhan Wang and Ercan Sirakaya-Turk, , PART 8: INTERNET AND TECHNOLOGY , Chapter 38: A critical review of the impact of technology and the internet on hospitality marketing, Blake H. Bai, Chloe S. Kim, Peter B. Kim and Simon Milne, Chapter 39: Changes in Distribution of Hospitality Products and E-commerce, Marios Sotiriadis, Chapter 40: Impact of peer-to-peer review sites on hospitality consumer behaviors and product service/delivery, Myunghee Mindy Jeon, Chapter 41: Social media and hospitality marketing, María Pilar Martínez-Ruiz, Isabel Llodrá-Riera, Ana Isabel Jiménez-Zarco, Chapter 42: Mobile apps and hospitality marketing, Lu Zhang, Chapter 43: Personalized Hotel Recommendation based on Social Networks, Shaowu Liu and Gang Li, Chapter 44: The impact of smartphones on hospitality consumer behavior, Colin Mang, Natalya Brown, and Linda Piper, Chapter 45: The effect of user-generated content on consumer responses in hotels and restaurants: a social communication framework, Lawrence Hoc Nang Fong, , PART 9: FUTURE OF HOSPITALITY MARKETING: TRENDS AND CHALLENGES, Chapter 46: An overview of trends and challenges in the hospitality industry., Chris Ryan, Chapter 47: Changes in Hospitality Consumers’ Needs and Wants, James Arthur Williams, Stefanie Benjamin, Chapter 48: Future of hospitality marketing: trends and challenges, Sergio Moreno Gil, J.R. Brent Ritchie, Chapter 49: The Evolving Future of Sales , Richard G. McNeill, , Index