Robert J.E. Silvery
Who's Listening?
The Story of BBC Audience Research
Paperback Engels 2018 9781138215689Levertijd ± 11 werkdagen
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Samenvatting
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
Specificaties
ISBN13:9781138215689
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:220
Uitgever:Taylor & Francis Ltd
Lezersrecensies
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Inhoudsopgave
1. Genesis 2. The BBC in Labour 3. Sampling People 4. First Fruits 5. Numbering the People 6. Audience Research in Wartime – I 7. Audience Research in Wartime – II 8. From War to Peace 9. P. & D. 10. Television: the Last Years of the Monopoly 11. Enter ITV 12. Post-Pilkington
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