A Practical Guide to CRM

Name: A Practical Guide to CRM
Price: 271.58 EUR
Availability: InStock
Author: Janice Reynolds

Building More Profitable Customer Relationships

Gebonden Engels 2017 9781138412446

€ 271,58

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Samenvatting

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

Specificaties

ISBN13:9781138412446

Taal:Engels

Bindwijze:Gebonden

Aantal pagina's:304

Uitgever:Taylor & Francis Ltd

Hoofdrubriek:Reclame en verkoop, Computer en informatica, Marketing, Reclame en verkoop

Thema:

KJSU Klantenservice

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Inhoudsopgave

Preface, Section I: Determining the Need for CRM Chapter 1: What is CRM? Chapter 2: The Evaluation Process Chapter 3: Preparing a Business Case Section II: The Strategy Process Chapter 4: Creating the CRM Strategy Chapter 5: A Program of Projects Chapter 6: The People Factor Chapter 7: Increasing Customer Loyalty Chapter 8: Know Thy Customer Section III: Technology Chapter 9: The Many Flavors of CRM - An Overview Chapter 10: Marketing Chapter 11: Sales Chapter 12: The Call Center Evolution Chapter 13: The Importance of Data Chapter 14: Hosted Solutions Chapter 15: Partnering for Success Chapter 16: The Vendor Selection Process Chapter 17: Implementation and Deployment