Pat Golden-Romero
Hotel Convention Sales, Services and Operations
Gebonden Engels 2017 1e druk 9781138432833Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This text provides a comprehensive look at the fast growing meetings and convention market segment. A usefulhow- to guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includesIndustry Insiders planning tips and case studies direct from professionals in Convention Services departments.
Specificaties
ISBN13:9781138432833
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:330
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Economie, Inkoop en logistiek, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
Chapter 1 The Convention And Meetings Industry; Chapter 2 The Associations, Convention, and Meetings Market; Chapter 3 The Corporate Meetings Market; Chapter 4 The Incentive, Smerf, and Other Markets; Chapter 5 The Role Of Convention Bureaus And Other Destination Marketing Organizations; Chapter 6 Marketing and Advertising Strategies; Chapter 7 Convention Sales Negotiations and Contracts; Chapter 8 Food and Beverage Function Planning; Chapter 9 Meeting Room And Convention Planning; Chapter 10 On-Site Event Planning; Chapter 11 Exhibition and Trade Show Industry Overview; Chapter 12 Industry Trends and Resources;
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan