Cathy Ace
Successful Marketing Communications
Gebonden Engels 2017 9781138441125Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.
Specificaties
ISBN13:9781138441125
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:224
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Economie, Algemeen management, Marketing, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Chapter 1 The marketing context; Chapter 2 Planning your marketing communications; Chapter 3 Above the line communication methods; Chapter 4 Below the line communication methods; Chapter 5 Public relations – more than just a goodwill exercise; Chapter 6 Managing implementation; Chapter 7 Building the relationship over time; Chapter 8 Communication planning and implementation in the real world – case studies that will challenge your ability to really ‘do it’!;
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan