Tom Porter
Selling Architectural Ideas
Gebonden Engels 2023 9781138460768Levertijd ± 8 werkdagen
Gratis verzonden
Samenvatting
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
Specificaties
ISBN13:9781138460768
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:160
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Kunst en cultuur, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
Introduction. The Power of the Image. Presentation as Narrative. Layout Design Issues. Architectural Selling Techniques. Personalized Promotional Tools. Bibliography. Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan