Public Relations for Management Success

Gebonden Engels 2018 9781138571624

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Samenvatting

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Specificaties

ISBN13:9781138571624

Taal:Engels

Bindwijze:Gebonden

Aantal pagina's:148

Uitgever:Taylor & Francis Ltd

Hoofdrubriek:Strategisch management, Communicatie en media, Organisatiekunde, Strategisch management

Serie:Routledge Library Editions: Management

Thema:

KJC Bedrijfsstrategie

KJSP Public relations

KJU Organisatiekunde en gedrag

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Inhoudsopgave

Preface; Acknowledgments; 1. A Management View of Public Relations 2. Public Relations as an Integral Management Function 3. Tangible Public Relations 4. The Costs of PR 5. Planning a PR Programme 6. Media and Methods 7. Media Relations Techniques 8. Special Action Areas of Modern Public Relations 9. Assessment of Results 10. PR Professionalism 11. Setting up a PR Department; Appendices; Glossary of Abbreviations; Index