The Entrepreneurial Journalist's Toolkit
Manage Your Media
Gebonden Engels 2015 1e druk 9781138816473Samenvatting
Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.
Specificaties
Lezersrecensies
Inhoudsopgave
Chapter 1. Journalism’s New Frontier
Chapter 2. Build on Tradition
Chapter 3. A Converged World
Chapter 4. Tools are Tools
Chapter 5. Find your own Way
Chapter 6. Entrepreneurial Fundamentals
Chapter 7. Don’t Forget the Story
Chapter 8. Find your Tendencies
Chapter 9. Content and Distribution
Chapter 10. Brand and Market Yourself
Chapter 11. Create and Manage Online Communities
Chapter 12. Strategic Planning and Management
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan