Consumers in Context

Name: Consumers in Context
Author: Gordon Foxall

The BPM Research Program

Gebonden Engels 2015 1e druk 9781138962897

Verwachte levertijd ongeveer 11 werkdagen

345,27

In winkelwagen

Samenvatting

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.