Gordon Walker,
Tammy Madsen
Modern Competitive Strategy
Paperback EN 2015 4e druk 9781259181207Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
Specificaties
ISBN13:9781259181207
Taal:EN
Bindwijze:Paperback
Aantal pagina's:416
Uitgever:McGraw-Hill Education
Druk:4
Hoofdrubriek:Strategisch management, Algemeen management, Strategisch management
Thema:
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