Friction--The Untapped Force That Can Be Your Most Powerful Advantage

Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales.

Meer over Roger Dooley

Roger Dooley

Friction--The Untapped Force That Can Be Your Most Powerful Advantage

Name: Friction--The Untapped Force That Can Be Your Most Powerful Advantage
Author: Roger Dooley

Gebonden Engels 2019 9781260135695

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33,04

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Boost profits and growth by reducing “friction” in every customer interaction
Amazon, Netflix, Google, and Uber all have one thing in common: They have built empires on making every interaction effortless for customers. In today’s high-speed, customer-empowered world, speed and efficiency with which business transactions are made determine ultimate success or failure.
This groundbreaking guide makes the case that every business—and that includes yours!—can gain a competitive edge by reducing those points of friction that impede smooth business exchanges. Friction teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

Specificaties

ISBN13:9781260135695

Taal:Engels

Bindwijze:gebonden

Uitgever:McGraw-Hill Education

Verschijningsdatum:19-5-2019

Hoofdrubriek:Wetenschap en techniek

ISSN:

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Over Roger Dooley

Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.