Stanley Baran
Introduction to Mass Communication: 2026 Release ISE
Paperback Engels 2026 99e druk 9781264399918Levertijd ongeveer 11 werkdagen
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Samenvatting
Introduction to Mass Communication focuses on literacy and culture, equipping students with essential skills in today’s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, scenario-driven activities, and writing tools in McGraw Hill Connect.
Specificaties
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PART 1 LAYING THE GROUNDWORK
1 Mass Communication, Culture, and Media Literacy
2 Convergence and the Reshaping of Mass Communication
PART 2 MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES
3 Books
4 Newspapers, Online News, and an Evolving Journalism
5 Print and Online Magazines
6 The Movies
7 Radio, Streaming, and the Recording Industry
8 Television and Streaming Video
9 Video Games
10 The Internet and Social Media
PART 3 STRATEGIC COMMUNICATION INDUSTRIES
11 Public Relations
12 Advertising and Brand Influence
PART 4 MASS-MEDIATED CULTURE IN THE INFORMATION AGE
13 Theories and Effects of Mass Communication
14 Media Freedom, Regulation, and Ethics
15 Global Media
1 Mass Communication, Culture, and Media Literacy
2 Convergence and the Reshaping of Mass Communication
PART 2 MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES
3 Books
4 Newspapers, Online News, and an Evolving Journalism
5 Print and Online Magazines
6 The Movies
7 Radio, Streaming, and the Recording Industry
8 Television and Streaming Video
9 Video Games
10 The Internet and Social Media
PART 3 STRATEGIC COMMUNICATION INDUSTRIES
11 Public Relations
12 Advertising and Brand Influence
PART 4 MASS-MEDIATED CULTURE IN THE INFORMATION AGE
13 Theories and Effects of Mass Communication
14 Media Freedom, Regulation, and Ethics
15 Global Media
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan